How to Create a Lead Magnet

Hey Boss 👋

Book Like a Boss is pretty awesome as I am sure you know (or if you are new to the platform- soon to find out!)

One cool thing that you can use the platform for is to create a lead magnet for future sales and marketing.

To do so, Bosses need to just follow a few steps 👌

1. Create a digital product and price it as zero dollars.
2. Create an auto-redirect that directs clients to a URL for the digital product.
3. Customize confirmation email with other links and potential upsells.
4. In order to receive the free item, clients will be required to enter their name and email address.

Presto! You have now gathered a lead!

Not a Boss yet? 🤔

If you haven’t already joined us, go ahead and sign up for a free 14-day free trial here. No credit card required - just love and support from us ❤️

Updated on: 26/03/2026